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A 'Keluarga Malaysia - Campaign Basis' is a social media campaign that is implementing marketing efforts to reinforce or assist with a goal using various social media platforms. The main purpose of this campaign is to strengthen the unity of Malaysian people. The diversity of Malaysia can be shown through our federation as a multi-races country. This campaign differs from daily social media efforts because of their increased focus, targeting and measurability.

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Primarily, 'Keluarga Malaysia - Campaign Basis' is a series of efforts undertaken to achieve the main aim by approaching the local influencers in Malaysia to assist in boosting the hashtag of this campaign. Thus, Keluarga Malaysia - Campaign Basis is consisting of five (5) themes and 51 influencers were involved to widen the usage of hashtag of this campaign.

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#KeluargaMalaysiaCaraKita

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KELUARGA MALAYSIA


Mask Team receives such an honorable opportunity to collocate a music reproduction and music video for Lagu Keluarga Malaysia. In this project, we have gathered a diverse group of Malaysian people in various ranges consisting of talented kids, teenagers and dancers. The best part of this collocation, we have succeeded in respectfully inviting our Prime Minister of Malaysia himself,Dato’ Sri Ismail Sabri Bin Yaakob to be featured in the music video. 

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Do check out our Keluarga Malaysia music video now! Our time well-spent organizing the process of music reproduction and music video recording, we are really thankful to the teams involved. Our teams were very dedicated that the music video can be provided within a short period of time. Keluarga Malaysia is such a fun and honorable campaign that we have enjoyed with full jollification before, during and after the campaign.

THEME

STORY TELLING

In this theme, people share their ups and downs experiences to emphasize on how valuable are encouragements and supports towards individuals. The term "Keluarga Malaysia" holds up the importance of appreciating our circles that have been there throughout our journey to be a better person. 

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This video has been deleted.

CHORUS

This campaign came up with a memorable and catchy song for the purpose of enhancement of the campaign. For this theme, local singers are promoting the campaign through their incredible singing of the campaign's official song, "Keluarga Malaysia".  

MONTAGE

In this part, people are encouraged to share their beautiful memories to uplift the purpose of this campaign. With the use of campaigns' hashtags, people can easily see and inspired by the remembrances shared by others. 

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This video has been deleted.

DANCE CHALLENGE

This campaign does not only focusing on memories and experiences, our team successfully came up with the idea of fun and flexibility to raise the awareness of this campaign towards the younger generations through a significant dance challenge for them to join and relish the campaign. 

MOMENT

Photos are known to capture unforgettable moments. Hence, this theme is where people share their indelible memories that are related to the campaign on their social media platforms.

PR DIGITAL

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PR DEPARTMENT

FAIZ (+6013-223 0565) | IREEN (+6018-201 3510)

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